Areas of Expertise & Capabilities

I. Capital Sourcing

• Venture Capital
• Private Equity
• Corporate
  • Naming Rights - Sponsorships
  • Pouring Rights - Sponsorships
  • Vending Rights
  • Concessions
  • Signage
  • Etc.

II. Strategic Alliances

• Research & Development
• Strategic Alliance Assessment
• Revenue Potential
• Broaden Exposure
• Cross Promotional Opportunity
• Merger & Acquisition
• Negotiation of Critical Alliance
• Management & Implementation of Partnerships & Promotions
• Co-Operative Sales Efforts
  • Develop Programs
  • Direct Sales teams
  • Sell Programs
  • Close Business
  • Fulfill/Implement
• Property Leveraging
  • Sponsorship
  • Booth Space/Sales
  • Pouring Rights/Service Rights
  • Signage
  • Etc.

   

III. Retail Partnerships

• Establish Retail Partnerships
• Negotiate Entitlements
• Develop Promotions
• Buy Media
• Sell-In Vendor Partners
• Manage & Implement Programs
• Fulfill Sweepstakes/Purchase Incentives
• Produce all Creative for POS Displays
• Develop & Manage Store Manager Incentives
• Develop & Manage Store-Level Events
• Produce Post Analysis Reports

IV. Marketing & Sales Promotion

• Develop Marketing Programs to drive traffic and generate sales of services/products
• Develop cutting-edge marketing and sales promotions to generate new revenue streams
• Manage Sponsorship Relationships
• Manage and Implement all Promotions
• Fulfillment and follow-up

V. Media Management

• Qualitative & Quantitative Research & Planning
• Media Targeting, Buying & Leveraging
• Media Placement
• Media Trafficking
• Media Monitoring
• Production
• Research Development
• New Medium
• Develop Critical Alliance Partnerships
• Promotions/Marketing
• Co-Operative Sales Efforts

VI. Fulfilling Management

• Media Trafficking
• Media Monitoring
• Promotional/Event Fulfillment
• Graphic Design & Production
• Post-Analysis Reports
• Logistical Planning & Implementation
• Partnership Marketing
• Sponsorship Marketing
• POS Materials
• Premiums